Satinder Singh
I'm Satinder, co-founder of Cool Plugins. I came into WordPress from a digital marketing background, with a strong UI/UX side, and over the last 10+ years I've helped ship plugins now active on thousands of sites. At TranslateXYZ I run product direction, design, and marketing — basically everything you see and read.
How I came into WordPress
My background is digital marketing, but I always cared about the design side of the funnel — landing pages, plugin UIs, and the small details that make a tool feel obvious to use. WordPress turned out to be the perfect playground for that: a giant ecosystem where a great UI on a small plugin can reach hundreds of thousands of sites.
I joined Cool Plugins early on to help shape that side of the products — naming, positioning, plugin admin UIs, landing pages, support tone. Ten years and a few hundred releases later, the same role just at bigger scale.
What I focus on now
At TranslateXYZ I lead product direction, brand, and the design language across the marketing site, plugin admin screens, and docs. I'm usually the one writing copy you're reading, sketching the UI before it gets built, and deciding which integrations make the cut next.
I also work closely with our support and engineering team — the goal is always the same: every visitor should understand what each addon does in 10 seconds, and every install should feel obvious in 60.
What I've worked on in WordPress
10+ years across the Cool Plugins family — these are the plugins shipping today, used on hundreds of thousands of WordPress sites.
Cool Timeline
120,000+ active installsShowcase your history — built for Gutenberg, Elementor & Divi.
AI Translation Addons
90,000+ active installsAI translation addons for WPML, TranslatePress, Polylang & Loco Translate.
Events Calendar Addons
50,000+ active installsShortcodes, Elementor & Divi integration for The Events Calendar plugin.
Cool FormKit
40,000+ active installsEnhances Elementor forms with many advanced fields & features.
Cryptocurrency Plugins
15,000+ active installsShow live crypto price cards inside any blog or website.
Divi Modules by Cool Plugins
5,000+ active installsTimeline · Contact Form Extender · Events Calendar — Divi integrations.
Latest from Satinder
Translation strategy, AI workflows, and WordPress multilingual deep-dives — written from real client work.
WPML vs Polylang vs TranslatePress: Which is Best in 2026?
A practical comparison of Polylang, WPML and TranslatePress for 2026. Pricing, workflow, AI translation support and which one is the right fit for your WordPress site.
WPML AI Translation Guide (2026): Setup, Tools & Best Tips
A practical 2026 guide to translating a WPML site with AI. Skip WPML credits, bring your own OpenAI or Gemini key with AutoMLP and bulk-translate pages and posts in minutes.
TranslatePress AI Translation Guide (2026)
A 2026 walkthrough for AI translation on TranslatePress. Built-in TP AI credits, the AutoTP addon with 6 providers (3 of them free) and the bulk translation setup that actually works.
